Advanced SEO Extension for Magento 2

What you get

Panth Advanced SEO — Enterprise SEO Suite for Magento 2 | Meta Templates, JSON-LD, Hreflang

Core enterprise SEO suite for Magento 2 (Adobe Commerce + Open Source): SEO dashboard, meta templates with variable tokens, SEO rules engine, bulk meta editor, custom canonicals, filter URL rewrites, filter page meta, hreflang, product feeds, missing meta report, SEO audit + crawl results, full schema.org JSON-LD, breadcrumbs, OpenGraph/Twitter cards, and llms.txt / llms-full.txt — all MEQP compliant and Hyva + Luma ready.

Panth Advanced SEO is the core SEO module in the Panth Infotech catalog. It covers everything a serious Magento 2 merchant needs to rank on Google, Bing, and AI search engines (ChatGPT, Claude, Perplexity) — from canonical and meta tags to structured data, hreflang reciprocity validation, and llms.txt generation. Cross-links, redirects & 404 management, robots & LLM-bot policy, AI meta generation, the frontend HTML sitemap, and the XML sitemap generator now live in dedicated companion modules — see Companion Modules below.

Built to MEQP (Magento Extension Quality Program) standards, optimised for Hyva + Luma, and shipped with two dedicated indexers (panth_seo_resolved_meta and panth_seo_hreflang) so large catalogs stay fast. Compatible with Magento 2.4.4 - 2.4.8 and PHP 8.1 - 8.4.

Companion Modules

Panth Advanced SEO focuses on the core SEO surface (meta, canonicals, hreflang, structured data, llms.txt). The following features now live in dedicated Packagist modules — install any of them alongside Advanced SEO to add the extra capability:

Each companion module is independent — install only what you need.

Key Features

Meta Templates & Variable Tokens

• Smarty-lite token system: {name}, {price}, {sku}, {category}, {store}, {attribute:X}, {brand}, {short_description}
• Per-entity overrides (product, category, CMS page) with bulk editor grid
• Template inheritance: store view → category tree → product type → individual override
• Length validation with live character counter (title 50-60, description 150-160)

Structured Data (JSON-LD)

• Schema.org providers for Product, Breadcrumb, Organization, WebSite, FAQPage, Article, Video
• Automatic @graph merging to avoid duplicate Organization/WebSite nodes
• Rich result validation against Google's structured data requirements
• Per-store overrides for Organization logo, social profiles, sameAs array

Hreflang & International SEO

• Hreflang group management with auto-binding by SKU or URL key
• x-default fallback support
• Reciprocity validation (warns when Store A links to B but B doesn't link back)
• Dedicated panth_seo_hreflang indexer for fast rendering on huge catalogs

Canonical URLs

• Query-parameter stripping (configurable whitelist/blacklist)
• Pagination awareness (rel="next" / rel="prev" on category pages)
• Layered navigation filter control (noindex + canonical-to-parent)
• Per-product, per-category, per-CMS override

llms.txt for AI Search

• llms.txt — dynamic endpoint describing your site's structure for LLM crawlers
• llms-full.txt — extended variant with deeper catalog context
• Auto-generated from store information with custom directive support

SEO Scoring & Audit

• 0-100 score per URL based on: length, duplicates, readability (Flesch-Kincaid), entity recognition, keyword density
• Trend dashboard — track score evolution over 90 days
• Duplicate title/description finder with bulk fix wizard
• Broken internal link detector

Social Meta

• OpenGraph tags (og:title, og:description, og:image, og:type, og:url, product:*)
• Twitter Card tags (summary, summary_large_image)
• Per-entity overrides with fallback image picker
• Image auto-resize for OG recommended dimensions (1200x630)

SEO Rules Engine

• Magento-native condition-combine tree (attributes, stock status, price, category, URL path)
• Actions: apply meta template, set canonical, set noindex, inject schema
• Priority-based execution order
• Scheduled rules (start/end dates)

Product Feeds & Analytics

• Google Shopping feed (XML + CSV)
• Facebook Catalog feed
• Generic CSV export with custom field mapping
• Cron-driven generation with incremental mode
• GA4 + Matomo integration for SEO event tracking (score changes, audit events)

Image SEO

• Alt-text templates using the same variable token system
• Batch regeneration with queue
• Pair with mage2kishan/module-pagebuilder-ai for AI-generated alt text

Hyva & Luma Compatible

• view/frontend/hyva.xml marker shipped (recognized by hyva-themes/hyva-compat)
• No requirejs-config.js in view/frontend/
• No jQuery / no mage/* widgets on storefront
• Server-rendered output via layout XML (blocks + ViewModels)
• Works on stock Luma theme without modification

Security & Performance

• MEQP compliant — passes Adobe's Magento Extension Quality Program
• Two dedicated indexers with mview (panth_seo_resolved_meta, panth_seo_hreflang)
• Per-cache-type cache tags for surgical flushes
• ACL-protected admin actions for every UI surface

Usage Examples

Example 1 — Product Meta Template with Attribute Token

{name} {attribute:color} {attribute:size} | {brand} - Shop at {store}

Renders as:

Nike Pegasus 40 Running Shoes Black Size 10 | Nike - Shop at My Store

Example 2 — Layout XML: Inject Product JSON-LD Manually

<referenceContainer name="head.additional">
 <block class="Panth\AdvancedSEO\Block\StructuredData\Product"
 name="panth.seo.product.jsonld"
 template="Panth_AdvancedSEO::structured-data/product.phtml" />
</referenceContainer>

Example 3 — Condition-Based SEO Rule

Condition: Category = Men > Shoes AND Stock Status = In Stock AND Price > 100 Action: Apply template Premium {name} - Free Shipping | {store} + set canonical to self

Meta Variable Tokens

Available tokens in meta templates, OG tags, alt text, and titles:

Tokens support default fallbacks: {brand|Generic} renders Generic when the brand attribute is empty.

Indexers

Panth Advanced SEO ships two dedicated indexers to keep storefront rendering fast on large catalogs:

Reindex manually:

bin/magento indexer:reindex panth_seo_resolved_meta panth_seo_hreflang

Switch mode:

bin/magento indexer:set-mode schedule panth_seo_resolved_meta panth_seo_hreflang

Troubleshooting

For other issues, enable Debug Mode under Panth Extensions → Core Settings and check var/log/panth_seo.log.

Compatibility

Tested on:

• Magento 2.4.8-p4 with PHP 8.4 + Hyva 1.3
• Magento 2.4.7 with PHP 8.3 + Luma
• Magento 2.4.6 with PHP 8.2 + Hyva 1.2

Installation

Composer Installation (Recommended)

composer require mage2kishan/module-advanced-seo
bin/magento module:enable Panth_Core Panth_AdvancedSEO
bin/magento setup:upgrade
bin/magento setup:di:compile
bin/magento setup:static-content:deploy -f
bin/magento indexer:reindex panth_seo_resolved_meta panth_seo_hreflang
bin/magento cache:flush

Manual Installation via ZIP

1. Download the extension package from Packagist or the Adobe Commerce Marketplace
2. Extract to app/code/Panth/AdvancedSEO/
3. Ensure app/code/Panth/Core/ is also present (required dependency — mage2kishan/module-core)
4. Run the same commands as above starting from bin/magento module:enable ...

Verify Installation

bin/magento module:status Panth_AdvancedSEO
# Expected: Module is enabled

After installation, navigate to:

Admin → Stores → Configuration → Panth Extensions → Advanced SEO

Configuration

All settings live under Stores → Configuration → Panth Extensions → Advanced SEO:

License

Panth Advanced SEO is distributed under a proprietary license — see LICENSE.txt for full terms. A single license covers one production Magento installation plus unlimited staging / development environments.