How much does Hyvä migration cost? Short answer

Hyvä migration is a frontend-replacement project for Magento 2 stores that swaps the Luma theme for Hyvä, a Tailwind + Alpine.js storefront that ships faster Core Web Vitals out of the box. The honest 2026 price range is $3,000 to $80,000+, with most independent Magento Open Source stores landing between $5,000 and $15,000. The price is driven almost entirely by three factors: how many extensions your store has installed, how much custom Luma-theme code you've accumulated, and whether you need B2B features (company accounts, quotes, shared catalog).

If you want a defensible number for your store specifically, I run a fixed-fee $499 audit that returns a line-itemised quote in 3 business days. The audit cost rolls into the project if you proceed.

What's actually included in a Hyvä migration project?

A Hyvä migration is not just a theme swap. The real scope is closer to a frontend rebuild with a compatibility sweep across every third-party extension you're running. Here's what a complete migration covers:

Cost breakdown by store size

The ranges below are based on real projects I've quoted or shipped on Magento Open Source 2.4.4 — 2.4.9. Adobe Commerce projects run 30–60% higher because of B2B features, page builder migration, and staging environment complexity.

Store profile	Hours	Total at $25/hr	What you get
Small (1 storefront, <20 ext, light customisation)	120 – 320h	$3,000 – $8,000	Hyvä theme port, all critical-path pages, 1 round of QA, launch.
Mid-market (multi-store, 30–60 ext)	320 – 1,000h	$8,000 – $25,000	Multi-store config, B2B-lite features, custom modules ported to Hyvä, 2 QA rounds, staged launch.
Enterprise (Adobe Commerce, multi-website, B2B)	1,000 – 3,200h+	$25,000 – $80,000+	Full B2B feature port, page builder migration, heavy integrations (ERP/PIM/CRM), parallel staging, blue-green deploy.
Starter sprint (fixed fee)	~100h	$2,499	Hyvä theme baseline + 10 most-used pages + checkout. Designed for tiny stores or proof-of-concept before full migration.

What drives Hyvä migration cost up

Three variables explain 80% of the cost difference between a $5k and a $50k migration.

1. Extension count

Every Luma-only extension is either re-licensed for Hyvä, replaced, or wrapped in a compatibility module. A store with 60 extensions takes roughly 4× longer than a store with 15. Pre-migration triage cuts this — many stores carry 10–20 extensions they no longer need.

2. Custom code in the theme and modules

If your Luma theme has 5,000 lines of custom LESS and 20 KnockoutJS components, every one gets re-implemented in Tailwind + Alpine. Bespoke checkout modifications are the most expensive single thing on this list — budget 40–120 hours for any non-trivial custom checkout.

3. B2B features (Adobe Commerce only)

Company accounts, negotiable quotes, shared catalog, requisition lists, and approval workflows all need Hyvä-compatible frontends. Hyvä B2B is available but not free — license cost is separate from migration cost, and porting custom B2B logic is non-trivial.

What you save long-term — performance vs maintenance

The cost question only makes sense alongside the savings question. Hyvä typically delivers:

• Core Web Vitals: LCP often drops from 4–6s to under 2.5s on mobile. INP drops from 400–800ms to under 200ms. CLS becomes a non-issue. See my LCP / INP / CLS recipe for the why.
• Conversion rate: Hyvä stores commonly report 5–15% conversion lift purely from the faster frontend. Not magic — just less abandonment on slow product pages.
• Maintenance hours: No more RequireJS dependency hell. No more KnockoutJS. No more Luma theme conflicts after every Magento upgrade. Maintenance hours typically drop 30–50%.
• SEO: Better LCP and INP scores feed into ranking signals. Hyvä also ships cleaner semantic HTML and smaller DOM trees.

For a store doing $500k/year, a 7% conversion lift recovers the migration cost in under 4 months. That's the maths I run for every prospect during the audit.

My fixed-fee Hyvä migration sprint ($2,499)

For small stores that need a defensible price up front, I offer a fixed-fee Hyvä migration sprint at $2,499. Scope is intentionally tight:

• Hyvä theme installation and base configuration.
• Port of your 10 most-visited pages (home, top 5 PDPs, top 3 category pages, cart, checkout).
• Compatibility check across up to 20 installed extensions.
• Basic SEO migration: meta tags, sitemap, canonical, hreflang preservation.
• One round of QA on Chrome, Safari, Firefox, mobile and desktop.

Out of scope: B2B features, custom modules, multi-store, page builder migration, custom checkout. Those go on hourly billing at $25/hr with clear time estimates per task.

Cost-saving tactics that don't compromise quality

Genuine ways to cut migration cost without ending up with a half-broken store:

• Audit your extensions first. Uninstall anything not actively used. The Hyvä compatibility checker shows you what'd survive without paid Hyvä licenses.
• Don't redesign during migration. Port the existing design pixel-close, then redesign in a separate sprint. Combining the two doubles the cost and triples the QA surface.
• Use Hyvä Checkout instead of rebuilding your custom one unless your custom checkout drives meaningful conversion lift you can prove with data.
• Migrate in waves. Run Hyvä on the homepage and category pages first while keeping Luma on legacy admin pages. This works for staged launches.
• Skip the page-builder port if you have only 5–10 CMS pages. Rebuild them in HTML / Tailwind instead. Way cheaper than the licensed page-builder Hyvä port.

If you want, I can run a free 20-minute scoping call and tell you honestly which bucket your store falls in before you commit to anything.

Frequently asked questions

What is the minimum realistic cost for Hyvä migration?

Around $2,499 if you take my fixed-fee sprint for a small store with under 20 extensions. Below that, you're either using a half-finished free Hyvä theme yourself or hiring someone who'll over-promise and miss the launch. Honest floor is ~$3,000 for a developer who knows what they're doing.

How much do Hyvä licenses cost on top of development?

The Hyvä Theme license is €1,000 (≈$1,100) one-time per production domain as of 2026. Hyvä Checkout is separate (~€500). B2B is a separate license again. License costs are not included in development quotes — they're paid directly to Hyvä Themes BV.

Does Adobe Commerce migration cost more than Magento Open Source?

Yes — typically 30–60% more. Adobe Commerce stores have B2B features, page builder content, staging environments, and more complex integrations. A mid-market Adobe Commerce migration that'd be $15k on Open Source is more like $22k–$28k.

What's a fair hourly rate for a Hyvä developer?

Independent senior Hyvä developers typically charge $25–$80/hr depending on geography and experience. My canonical rate is $25/hr — I'm Adobe-Certified (2021) and based in India, working with global clients. Agency rates run $80–$200/hr for the same work.

Can I do Hyvä migration myself to save money?

You can install the free Hyvä compatibility checker and read the official Hyvä docs. But porting a real Luma store with 30+ extensions and custom code without breaking checkout, SEO, or analytics is a different skill level. Most "DIY" Hyvä migrations end up costing more in rework than hiring help up front.

How is your $2,499 sprint different from a $499 audit?

The $499 audit is a discovery deliverable — you get a written report with extension compatibility, custom-code inventory, and a line-itemised quote. No code is shipped. The $2,499 sprint is the actual migration for a small store. Audit cost rolls into the sprint if you proceed within 30 days.

What if my budget is $5,000 — is that realistic?

For a small Magento Open Source store with under 20 extensions and a light Luma theme, yes — $5,000 lands you a real Hyvä migration with QA and launch support. For mid-market or any B2B store, no — you'd end up with a half-migrated site. I'd rather tell you that during the audit than after I've billed you $5k.

Do you offer payment milestones for larger projects?

Yes. Standard split is 30% on signing, 30% at staging signoff, 30% at production launch, 10% after the 14-day post-launch monitoring window. For projects over $25k I'll do four equal milestones tied to phase deliverables.

What's not included in the quote — hidden costs to watch for?

Three things commonly excluded from migration quotes: (1) Hyvä license fees themselves, (2) third-party Hyvä-compatible extension re-purchase costs, (3) hosting upgrades if your current Magento server is undersized. I list these explicitly in every audit so there are no surprises.

How do I get an exact quote for my store?

Book the $499 audit from the hire me page. I'll need read-only admin access, a list of installed extensions, and your Core Web Vitals baseline. You'll get a written quote in 3 business days, with hours broken down by phase at $25/hr.