What's structured data and why does it matter for Magento?

Structured data (JSON-LD) tells search engines what each page is — a Product, an Article, a FAQ, a BreadcrumbList. Google uses it to render rich results (star ratings, prices, availability, FAQ accordions) directly in search, which can double or triple click-through rate on the same ranking position.

Out of the box, Magento ships no structured data. Adding it correctly — Product on PDP, ItemList on category, FAQPage on FAQ pages, Organization site-wide, Person on author bios — is one of the highest-ROI SEO interventions you can make. We ship it via the Panth_StructuredData module on every project.