What's the difference between an SEO consultant and an SEO developer?

An SEO consultant tells you what’s wrong — runs Screaming Frog, looks at GSC, writes a 40-page report, hands it to your dev team. The dev team then has to translate “add Product schema to PDP” into actual Magento layout XML, blocks, and ViewModels.

An SEO developer does both. Audits the site, then ships the fix in code. No translation lag. No “we’ll get to it next sprint.” For Magento specifically this matters — structured data, hreflang, canonicals, llms.txt all live in the codebase, not in a CMS field. Hire the developer.