Is Shopify limited for B2B? What does it lack vs Magento B2B?
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Magento vs Shopify
Shopify Plus B2B has improved a lot since 2023 but still has real gaps vs Magento Adobe Commerce B2B:
- Quote workflow — Magento native (request-quote, negotiate, convert to order). Shopify B2B requires Plus + a third-party app (Sparklayer, B2B Wave) with limits on multi-step approvals.
- Requisition lists — Magento native, including "share with company" and recurring orders. Shopify can fake it with draft orders but no native UI.
- Tiered customer-specific pricing — Magento handles unlimited price tiers per customer + per SKU. Shopify B2B handles company-level price lists but tiered-by-quantity pricing per customer is awkward.
- Net-30 / payment terms — both support, but Magento allows custom terms per customer (Net-15, Net-45, Net-60); Shopify B2B has fixed buckets.
- Approval workflows — Magento allows multi-level (e.g. requester → manager → finance) approvals; Shopify B2B is single-level.
Verdict: if B2B is >30% of revenue with complex workflows, Magento wins. If B2B is <30% with standard "wholesale price + Net-30" mechanics, Shopify Plus B2B is now genuinely good enough.
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