International shipping, EU TPD, UK MHRA, AU TGA, can I sell internationally?

Short answer: not easily. Each region has its own regulatory regime that’s as strict or stricter than the FDA.

EU, TPD (Tobacco Products Directive):

• Maximum 2ml tank capacity (no MTL pod systems above 2ml).
• Maximum 20mg/ml nicotine strength (no 30mg+ salt nic).
• Maximum 10ml refill bottle.
• EU TPD notification required per SKU (~€150 per country per product). 27 EU countries = potentially €4k+ per SKU.
• Child-resistant + tamper-evident packaging.
• Health warnings on 30% of pack surface.

UK, MHRA:

• Similar to EU TPD but post-Brexit slightly diverged.
• UK MHRA notification required (separate from EU).
• Disposable vape ban came into effect June 1, 2025, you cannot legally sell single-use disposables to UK customers in 2026.

Australia, TGA:

• Nicotine vape products are prescription-only since October 2021.
• You can only ship to AU customers who have a doctor’s prescription on file (uploaded + verified).
• Pharmacy-licensed channel only, no DTC outside that.

How we wire it in Magento: separate store views per region with different catalogs (US store sees full product range; EU store sees TPD-compliant SKUs only; UK store excludes disposables; AU store requires prescription upload). Geo-routing redirects customers to the correct store view at landing.

Realistic stance: most US vape brands stay US-only because the per-country regulatory cost outweighs the revenue. International expansion happens at $10M+ GMV when you have the compliance budget.