B2B clinics vs DTC pet-owner home delivery, same Magento?

Yes, and it’s the right architecture if you’re going both directions.

B2B clinic: trade pricing (typically 30-50% below MSRP), Net-30 invoicing via Apruve / Resolve / TreviPay, DEA Schedule II-V workflow, bulk reorder UI, practice-management integration, DVM-signed POs, multi-step approval workflows for clinic groups. Adobe Commerce B2B Companies module handles the regional-group use case (30+ clinic groups under one account) cleanly. Open Source: customer-group price rules + Aheadworks B2B Suite or Amasty Company Accounts.

DTC pet-owner home delivery: retail pricing, credit-card checkout, Rx validation via VetSource / Vetcove / Pawpscript. The customer’s vet uploads or e-signs the Rx, Magento verifies via API before checkout proceeds. For non-Rx items (flea/tick/heartworm OTC, food, supplements, accessories) checkout is normal e-com. For Rx items the validation hold can take 0-72 hours; customer sees the order in “awaiting Rx” status until the vet confirms.

Same SKU pool, customer-segment-based price visibility, hidden categories for trade-only items, customer-group-aware checkout. VetSource in particular is interesting because it offers home-delivery-as-a-service for clinics that don’t want to run their own e-com, you can resell their fulfillment under your brand.

Subscription auto-ship for flea/tick/heartworm (Bravecto, Heartgard, NexGard) via Magento subscriptions module or Recharge (third-party) is the biggest DTC revenue lever. Recurring revenue, predictable inventory, lower CAC payback.