B2B / trade reseller program — how does it work for jewellery?
Categories:
Magento for Jewellery
Three layers depending on scale.
- Customer-segment-based pricing — native Magento. Trade customers register with a verified jewellery-trade ID (JBT card / business license / GIA pro membership). Magento customer group =
tradesees a discounted price tier (typically 30–50% off retail). DTC customers never see the trade pricing. - Hidden trade catalogs — a separate “Trade only” category visible only to logged-in trade customers. Houses bulk SKUs, loose stones, findings, settings that don’t belong on the public store.
- Net-30 invoicing — integrate Apruve, Resolve, or TreviPay. They underwrite the credit + pay the brand on day 1, the trade buyer pays them on day 30. Magento payment-method module per customer group.
- Bulk reorder — trade customers get a CSV-upload reorder UI + saved order templates. Cuts friction for the wedding-band wholesaler reordering the same 60 SKUs every quarter.
- Adobe Commerce B2B Companies module — if the trade share is >30% of revenue or you have multi-buyer accounts (jeweller + their assistant + accounts payable), this is worth the $30k+/yr. Multi-step approval workflows + requisition lists + line-sheet PDF export.
Verification flow: trade signup form requires JBT / business-license upload → manual admin approval → customer-group flip → trade pricing visible. Don’t auto-approve; trade-fraud (consumers pretending to be trade for the discount) is real. Manual approval takes 5 minutes per signup and the conversion-quality is much higher.
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