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Cost + timeline for migration to Magento from Shopify (fashion specific)?

Realistic ranges for a fashion brand at $2M–$10M GMV:

  • Magento + Hyvä rebuild: $25k–$70k. Fashion-specific scope adds: configurator setup ($4k–$8k), drop-release flow ($3k–$6k), returns automation integration ($3k–$5k), AR partner integration ($2k–$4k), B2B layer if needed (+$8k–$25k), PIM/channel-manager integration if needed (+$8k–$20k).
  • Timeline: 8–14 weeks for a typical mid-market fashion store. Faster (6 weeks) if SKU count is small and design is preserved; longer (16–24 weeks) for B2B + multi-region in scope.
  • Hosting: $400–$1,500/mo on Cloudways / dedicated. Fashion needs over-provisioned for drop traffic spikes — assume 5–10x base traffic during a drop. CDN (Cloudflare / Akamai) mandatory.
  • Ongoing: $1.5k–$5k/mo retainer for through-season ops (drops, post-launch returns iteration, AR rollouts).

Risks specific to fashion migration:

  • Variant-product mapping is fiddly — Shopify treats “Size: M, Color: Blue” as one option pair; Magento separates size and color into independent attributes. Migration script needs to flatten + reshape.
  • Return history and store-credit balances must migrate cleanly — otherwise customers lose visible credit and complain.
  • SEO: redirects must cover product URLs (Shopify /products/<handle> → Magento /<url-key>.html) AND category URLs AND variant deep-links. Miss any of these and you drop 20–40% of organic for ~6 weeks.

Run both stores parallel for 30 days behind a feature flag, only flip DNS once redirects map ≥98% of traffic + 30 successful test orders + 1 dry-run drop. Fashion migrations done well don’t lose ranking; done badly they take a season to recover.

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