Single-origin storytelling at PDP, what should the product page include?

The audience expects a story-heavy PDP. Trade Coffee + Blue Bottle + Counter Culture taught the market this; commodity-coffee PDPs feel cheap by comparison. The minimum:

• Farm name + region, e.g. Finca El Puente, Marcala, Honduras.
• Producer name, Marysabel Caballero + Moises Herrera. Stories about people sell coffee.
• Elevation, 1,650m. Higher elevation = more acidity + complexity.
• Varietal, Pacas, Bourbon, Catuai, Geisha, SL28. Coffee nerds care; tea nerds care about cultivar (Yabukita, Saemidori).
• Processing method, washed, natural, honey, anaerobic, carbonic maceration. Drives the flavor profile.
• Harvest year, e.g. 2025 harvest, roasted Apr 2026. Freshness signal.
• Cupping score, SCA score (e.g. 87.5) for the “is this specialty?” signal.
• Tasting notes, jasmine, peach, brown sugar. 3-5 notes, no buzzwords.
• Roast level, light / medium / dark.

Magento product attributes hold each of these as structured data (filterable, searchable, schema.org-friendly). Hyvä PDP template renders the story above the fold. Adding a farm photo + a roaster note (“why we love this coffee”) lifts add-to-cart rate ~12-18% on single-origin bags in the data I see.