Can I run a single Magento for CH + EU customers?
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Magento Developer Switzerland
Yes — and for most Swiss DTC stores it’s the right default. Three patterns by volume:
- Single store, geo-priced — one storefront, MWST + EU-VAT calculated by destination, DDP shipping for EU. Cheapest. Good for <CHF 2M stores.
- Two store-views per language pair — e.g.
de-CH+de-DE,fr-CH+fr-FR, etc. One Magento backend, separate prices/tax per region. Most popular for >CHF 2M. - Two websites, two backends — legally separate CH AG + EU GmbH/BV. Best for >CHF 10M with EU fulfilment hub. Magento
website-level split.
Customs is the wrinkle — CH is outside the EU customs union, so even the “single store” pattern needs DDP labels + HS codes wired into Swiss Post / DHL. We architect, build, and migrate live data including 301 redirects.
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