Migration path — Luma → Hyvä vs Luma → PWA Studio cost differential?

Q: Migration path — Luma → Hyvä vs Luma → PWA Studio cost differential?

Same starting point (existing Luma store), same scope:Luma → Hyvä: 4 – 12 weeks, $5 – 20k. Hyvä Compatibility Module covers most marketplace extensions for free. Brand tokens port to Tailwind config. Most stores recoup the cost in 3 – 6 months on conversion lift.Luma → PWA Studio: 16 – 40 weeks, $50 – 200k+. Every extension needs a GraphQL contract. Frontend is rebuilt from scratch in React. Extension marketplace coverage is much thinner — many paid Luma extensions have no PWA Studio equivalent at all. ROI window is 18 – 36 months at best, often longer.The migration cost differential is the clearest signal in the decision. If you’re migrating off Luma in 2026, Hyvä is almost always the right answer unless your roadmap genuinely requires native apps + multi-channel + you have the team and budget to support it.

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Accepted Answer

Same starting point (existing Luma store), same scope:

Luma → Hyvä: 4 – 12 weeks, $5 – 20k. Hyvä Compatibility Module covers most marketplace extensions for free. Brand tokens port to Tailwind config. Most stores recoup the cost in 3 – 6 months on conversion lift.
Luma → PWA Studio: 16 – 40 weeks, $50 – 200k+. Every extension needs a GraphQL contract. Frontend is rebuilt from scratch in React. Extension marketplace coverage is much thinner — many paid Luma extensions have no PWA Studio equivalent at all. ROI window is 18 – 36 months at best, often longer.

The migration cost differential is the clearest signal in the decision. If you’re migrating off Luma in 2026, Hyvä is almost always the right answer unless your roadmap genuinely requires native apps + multi-channel + you have the team and budget to support it.