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Magento Headless & PWA Specialist

Magento headless when it actually earns its keep

About the trade-offs — headless is right for ~10% of stores. We help you decide first, then build only if it pays back. PWA Studio / Vue Storefront / Hyvä-headless / GraphQL Mesh.

  • Honest go/no-go audit before you spend a cent
  • Lighthouse PWA + Performance 95+ guaranteed
  • Blue-green deploy · 14 days post-launch coverage
Free 60-min decision call Stores in 8+ countries shipped
  • <1s App-shell load

    Time-to-interactive on PWA / Hyvä-headless builds. Native-app feel without an app store.

  • 30%+ Mobile conversion lift

    Stores see this typically 90 days post-launch. Speed + offline + add-to-homescreen.

  • ~10% Stores that benefit

    We turn down 9 in 10 headless inquiries. The honest answer is usually “stay on Hyvä”.

  • 100% GraphQL coverage

    Every storefront feature mapped to GraphQL queries. Gaps filled with custom resolvers.

What you get

Six capabilities every headless build ships with

Whether you go PWA Studio, Vue Storefront, or Hyvä-headless, every build includes the full toolkit below — and we document the GraphQL schema as part of the work.

  • PWA Studio

    Adobe’s official React-based headless framework. Best for stores already on Adobe Commerce + ready for Node.js infrastructure overhead.

  • Vue Storefront

    Vue 3 / Nuxt 3 storefront with rich plugin ecosystem. Best for teams with Vue experience and need for fast iteration.

  • Hyvä-headless

    Hyvä Storefront API on Magento + Astro/Next.js frontend. The pragmatic middle path — Hyvä speed without Node deployment burden.

  • GraphQL Mesh + custom resolvers

    We bridge the gaps Adobe’s GraphQL doesn’t cover (custom attributes, B2B, custom checkout). Schema documentation included.

  • Offline + add-to-homescreen

    Service worker + manifest + push notifications. Real native-app behaviour on mobile, no app-store review.

  • Lighthouse PWA + Performance 95+

    Out of the box on every build. Includes app shell pattern, asset preloading, image optimisation.

How it works

Five steps from decision call to live

We start with a hard look at whether headless actually pays back. Often, we recommend you don't. When we do build, you approve every cutover before we touch production.

  1. 01

    Headless decision audit

    Free 60-min decision call. We assess if headless actually pays back for your store. Often the answer is ‘Hyvä is enough’ — we’ll tell you so.

    Day 1
  2. 02

    Architecture & quote

    Stack recommendation (PWA Studio / Vue Storefront / Hyvä-headless / custom). Fixed-price quote, GraphQL gap analysis, infra plan.

    Days 2–4
  3. 03

    Build & integrate

    Frontend build, GraphQL resolver work where needed, ESI / cache-tag strategy, payment gateway re-integration on the new frontend.

    Weeks 2–10
  4. 04

    Blue-green deploy

    Edge-function / CDN / Vercel / Netlify cutover. Magento backend stays warm. DNS flip < 30 seconds.

    Launch night
  5. 05

    Optimise

    Lighthouse + RUM monitoring. Service worker tuning. 14 days post-launch coverage. Optional retainer for continuous frontend work.

    Days 14–28
Pricing

Fixed prices. No per-hour surprises.

Start with the audit. If we recommend "stay on Hyvä", you've spent $999 and saved a six-figure mistake. If we recommend a build, the audit fee is credited toward the build cost.

  • Headless Audit

    $ 999 USD

    1–3 days · honest decision call

    Best for: Teams considering headless and wanting an honest assessment of whether it pays back

    • 60-min discovery call
    • GraphQL coverage assessment
    • Stack recommendation (PWA / Vue Storefront / Hyvä-headless / stay-on-Hyvä)
    • Infrastructure cost estimate
    • Written report with go/no-go recommendation
    Book audit
  • Enterprise Headless

    Custom

    12–24 weeks · scoped to your stack

    Best for: Multi-region, multi-language, B2B headless, custom checkout, native app

    • Everything in Standard Headless Build, plus:
    • Multi-region / multi-language storefront
    • B2B headless (companies, quotes, requisition lists in GraphQL)
    • Native iOS / Android app via React Native / Capacitor
    • Custom checkout flow / payment orchestration
    • Dedicated team + project manager + weekly status calls
    • 30 days post-launch + retainer option
    Get Enterprise quote

Prices in USD. Quotes available in GBP / EUR / AUD / INR — ask in the booking form. Frontend hosting (Vercel / Netlify $20–$500/month) is separate and pass-through.

Book your audit

Book your headless decision call

Booking takes 2 minutes — we reply with a written assessment within 24 business hours.

We will get back to you shortly.

What clients say

Stores we've already taken headless

Five-star average across Upwork, Clutch and direct LinkedIn referrals. Real clients, real headless builds — and a few honest "stay-on-Hyvä" recommendations.

Kishan was very helpful in helping set up my magento site, theme, installing my extensions, and fix any errors.

Kishan was very helpful in helping set up my magento site, theme, installing my extensions, and fix any errors. He is very trustworthy and I highly recommend hiring

SE

Sarah Ehling

Kishan has done an excellent job in a timely manner He is very knowledgeable, has a very positive attitude, easy to communicate.

Kishan has done an excellent job in a timely manner He is very knowledgeable, has a very positive attitude, easy to communicate. All in all, the best you can ask for. Will definitely rehire when I have jobs to be

ZK

Zisos Katsiapis

Komputron Monoprosopi IKE

Kishan is surely the best freelancer I worked with on upwork.

Kishan is surely the best freelancer I worked with on upwork. Always there to use his knowledge to help and sort any issue you may have in a pleasant and professionnal

NC

Nicolas Chevillot

Ecofone

Kishan was able to resolve an issue that many others could not solve.

Kishan was able to resolve an issue that many others could not solve. Great

MC

Mitch Chiba

10916234 Canada Inc.

Kishan is a great magento developer and he was a great asset to our organization.

Kishan is a great magento developer and he was a great asset to our organization. He worked with us for a long time and he provided to us a lot of knowledge about magento. we are very gratefull with

AR

Alfredo Rodriguez

Cronapis

Kishan works very hard, with a lot of knowledge about Magento 2.

Kishan works very hard, with a lot of knowledge about Magento 2. He helped us getting our website to a new level. I would highly recommend Kishan and I'm giving Kishan 5 stars without any hesitation and look forward to working with him again on future

K

Kennard

Sporthuis

Trusted by stores in

  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • Netherlands
  • India
FAQ

Honest answers to the headless questions everyone asks

When does headless Magento actually make sense?

Honest answer: about 10% of Magento stores benefit from headless. The shortlist:

  • Mobile traffic > 60% AND mobile conversion lagging desktop by 30%+
  • You want a real PWA (offline / add-to-homescreen / push notifications) or native iOS/Android app sharing the storefront codebase
  • Multi-region with 4+ storefronts and the marketing team wants per-region content control on the frontend
  • You have an in-house Node/React/Vue team already — the infra burden is acceptable

For everyone else — speed problems, conversion lifts, Lighthouse scores — Hyvä gets you 90% of the wins at 20% of the cost. We turn down 9 in 10 headless inquiries on this basis.

Headless vs Hyvä — which should I choose?

Hyvä is the right answer for ~90% of Magento stores. It ships Lighthouse 95+, Core Web Vitals green by default, conversion lifts of 8–25%, and uses your existing Magento infrastructure. Project cost: $499–$999. Timeline: 2–6 weeks.

Headless is the right answer when you specifically need: real PWA (offline, install-to-homescreen, push), native iOS/Android sharing storefront code, or a frontend team that wants to ship 10x faster than Magento’s release cadence allows. Project cost: $7,999–$50k+. Timeline: 8–24 weeks. Plus ongoing Node infra ($100–$500/month).

Our headless audit ($999) gives you a written go / no-go answer. Often the recommendation is “just do Hyvä”.

PWA Studio vs Vue Storefront vs Hyvä-headless — which?

Each shines in a specific situation:

  • PWA Studio (React) — Adobe’s official path. Best if you’re on Adobe Commerce + want vendor support + already have React expertise. Heaviest infra burden: separate Node deployment, build pipeline, separate CDN.
  • Vue Storefront (Vue 3 / Nuxt 3) — Best if your team already writes Vue. Strong plugin ecosystem (Algolia, Stripe, Klarna). Cleaner DX than PWA Studio. Still needs Node infra.
  • Hyvä-headless (Astro / Next.js + Hyvä Storefront API) — The pragmatic middle path. Get Hyvä speed, headless flexibility, but with edge-rendered HTML so SEO is bulletproof. Lower infra burden than PWA Studio. Best for content-heavy stores.

The audit picks the right one for your specific stack.

How much does a headless Magento build cost?

Real-world ranges (we publish honest pricing):

  • Headless audit — $999 fixed. 60-min call + GraphQL coverage assessment + written report + infra cost estimate.
  • Standard headless build — $7,999 fixed. 8–12 weeks. Frontend, GraphQL Mesh, up to 10 custom resolvers, payment gateways, service worker, blue-green deploy.
  • Enterprise headless — Custom (typically $25k–$80k). 12–24 weeks. Multi-region, B2B, native iOS/Android via React Native or Capacitor, custom checkout.

Plus ongoing infra: Vercel/Netlify $20–$500/month + Magento backend hosting (unchanged). Be wary of agencies quoting $150k+ — that’s usually scope creep, not value.

Will my SEO survive going headless?

Yes — if you SSR (server-side render) the storefront. Static-site generation (SSG) or SSR via Next.js / Nuxt 3 / Astro produces fully-rendered HTML at the edge. Googlebot sees the same HTML a user does. Lighthouse scores typically improve (LCP from 2.5s → 0.8s on a good edge deploy).

The dangers:

  • Pure CSR (client-side rendering only) is a SEO death warrant. Don’t.
  • URL drift — if the new frontend changes URL structure, you lose rankings. We do a pre-migration crawl + 301 redirect map.
  • Hreflang / canonicals must be re-implemented on the frontend. Magento’s built-in tags don’t carry over.

Every headless build we ship includes a Screaming Frog pre/post crawl + URL parity report.

Is Magento's GraphQL API complete enough for headless?

For 80% of storefront features — yes. Adobe’s GraphQL covers products, categories, cart, checkout, customer, orders, search, CMS pages, URL rewrites, store config. The 20% gap typically:

  • Custom EAV attributes (we add resolvers)
  • B2B queries (companies, quotes, requisition lists — partial in Adobe Commerce)
  • Custom checkout fields / extension data
  • Third-party extension data (loyalty, reviews from non-native sources, custom recommendations)

Our audit catalogues every gap on your store and quotes the resolver work. GraphQL Mesh stitches Magento’s GraphQL with Algolia / contentful / your ERP into one schema. We document the full schema as part of every build.

What about checkout — can I keep Magento's checkout?

You have three options:

  • Build native headless checkout — Most expensive ($3k–$15k extra). Full UX control. Required for B2B / multi-step / saved-quote flows.
  • Hand off to Magento checkout via SSO — Cheapest. Cart on headless, “Checkout” button redirects to Magento Hyvä Checkout (or Luma). Ugly URL transition but works in days, not weeks.
  • Embed Magento checkout in iframe — Don’t. SEO mess, payment-gateway PCI complications.

For most $7,999 builds we recommend hand-off to Hyvä Checkout — it’s already 1-page and <1s, which beats most custom headless checkouts. Build native only if you’re in the Enterprise tier.

Do I need separate hosting for headless?

Yes, the frontend lives separately:

  • Vercel — $20/month Pro tier covers most stores. Best DX. Edge runtime + automatic SSG.
  • Netlify — Similar pricing. Good if you want Netlify Functions for edge resolvers.
  • Self-host Node — If you have an internal ops team. Add ~$50–$200/month per region for the Node app + CDN.

Your Magento backend stays where it is. No changes needed. Magento becomes a GraphQL API + admin panel + checkout endpoint — nothing else changes server-side. We can warm-up edge caches and pre-render top-200 pages so your origin server load actually drops after going headless.

Can a headless Magento site be a real PWA / native app?

Yes — this is the strongest case for going headless.

PWA: We ship service worker + manifest + push notifications + offline support on every headless build. Users can install your store to their home screen with one tap. Looks like a native app, no app-store review.

Native iOS / Android: Two paths in our Enterprise tier:

  • React Native — Share GraphQL queries + business logic with the web frontend. Separate UI components. ~30% code reuse.
  • Capacitor — Wrap the PWA into a native shell. ~80% code reuse. Push notifications, deep linking, app-store distribution. Cheapest path to “real” iOS/Android.

Both ship to Apple App Store + Google Play. Apple takes ~7 business days for first review.

What about multi-store / multi-language headless?

Headless makes multi-store easier in some ways, harder in others. The frontend can:

  • Route per locale via Next.js / Nuxt i18n routing (`/en-gb`, `/de-de` etc.)
  • Pull Magento store_view_id per route — clean separation
  • Mix CMS content from a headless CMS (Contentful / Sanity) per region

The complications:

  • Hreflang on the frontend (we handle)
  • Multi-currency display needs per-route price formatting
  • Per-region payment methods need conditional checkout logic (Klarna in DE, Razorpay in IN, etc.)
  • Per-region inventory requires Magento MSI configured + GraphQL queries that respect source-stock per region

Our Enterprise tier ships full multi-region orchestration. 8–12 weeks typical for 4–6 stores.

Can I do headless B2B with Adobe Commerce?

Yes — this is one of the strongest cases for headless. Adobe Commerce B2B exposes most features via GraphQL: companies, company users, quote workflow (with limits), requisition lists, customer-specific pricing, shared catalogues.

The gaps you’ll fill with custom resolvers:

  • Some quote-state transitions (approve / decline / counter)
  • Net-30 / credit-limit balance display
  • ERP-pulled tier-pricing
  • Bulk CSV order upload

We’ve shipped 4 headless B2B builds (Adobe Commerce + Vue Storefront / Next.js). Typical timeline 12–16 weeks. The biggest win clients see: B2B buyers love a clean modern UX vs Magento’s default Luma B2B experience, which feels distinctly 2010s. Conversion uplift on quote-to-order conversion: typically 15–30%.

What's the long-term maintenance burden?

Real talk — this is where most agencies undersell the cost. Going headless adds:

  • Two codebases to maintain — Magento backend AND headless frontend. Each has its own dependency tree, security patches, deployment pipeline.
  • Frontend developer skillset — You need a React / Vue / Astro engineer on retainer. Magento PHP devs can’t do this work.
  • GraphQL schema drift — Each Magento upgrade may change GraphQL responses. We document a regression-test suite as part of the build.
  • Service worker bugs — Stale-while-revalidate logic gets tricky for cart / checkout. Plan for ~2–4 hours/month of frontend tuning.

Our retainer (~$999–$2,499/month depending on size) covers all of this. If you don’t have a frontend dev on staff and don’t want a retainer, headless is the wrong call — stay on Hyvä.