E-commerce Optimization Service

E-commerce Optimization

Magento performance optimization for stores that feel slow or convert badly. I find what is actually slowing your store down, write it up with an estimate for each fix, and then fix the items you approve.

Audit from $500 · Hourly $25

  • Adobe Certified, 2021
  • Avg reply < 4 hours
  • Free written quotes
Let's build something amazing together: Adobe Certified Magento 2 Developer & Hyvä Expert offering custom solutions, performance focused development, and sales-driven growth for E-commerce Optimization

A slow store loses sales, and the cause is rarely one thing. For Magento performance optimization I look at the whole path: Lighthouse and Core Web Vitals (LCP, INP, CLS), full page cache hit rates, Redis and database load, the weight of images, CSS and JavaScript, and the checkout steps where shoppers drop off.

I start with a written audit before I touch any code. It lists each problem, what fixing it should change, and how many hours it takes, so you decide what gets done first. Then I make the changes on staging, measure again, and only ship the ones that made a difference.

What changes for your store

  • LCP, INP and CLS improvements with before and after evidence
  • Better Core Web Vitals, which helps rankings
  • Lower hosting cost from fewer wasted requests and better cache hit rates
  • Conversion lift: clients typically see +5 to 15% CR
  • Documentation your team can maintain
Pricing

Choose your package

Prices in USD. Other currencies on request, pick the closest tier and I’ll convert in the quote.

  • Starter Consultation

    Perfect for getting started with professional guidance

    $500
    • 2-hour consultation session
    • Initial strategy document
    • Email support for 1 week
    • Implementation roadmap
    • Follow-up session
    Revisions
    Unlimited
    Support
    Email & Chat
    Get Started
  • Best Value

    Enterprise Solution

    Full-service package for large-scale projects

    $3,500
    • Unlimited consultation hours
    • Complete strategy & execution plan
    • Priority support (24/7)
    • Full implementation roadmap
    • Monthly review sessions (3 months)
    • Competitive & market analysis
    • Team training session
    Revisions
    Unlimited
    Support
    Email & Chat
    Get Started
How I work

How the project runs, step by step

Short cycles and a written note at every checkpoint, from your brief to launch day.

  1. Audit + baseline

    30-50 page written audit with prioritised quick wins, mid-term fixes, and architectural recommendations.

  2. Quick wins sprint

    1-2 week

    1-2 week sprint hitting the highest-impact issues first — usually image pipeline, JS bundle, and cache config.

  3. Conversion experiments

    A/B tests on the funnel based on the audit's conversion findings. Measured lift, not opinions.

  4. Ongoing tuning

    Optional retainer for monthly performance reports + drift fixes as the store evolves.

Client reviews

What clients say after delivery

Reviews from Upwork and from clients who came to me directly.

What Our Customers Say

Kishan- I appreciate your expertise.

“Kishan- I appreciate your expertise. Your work was timely and complete. When I have this task again, I will definitely hire you. Thank you so

JB

Juanita Berguson

Kingdom

Kishan provided a quick and straightforward solution to a problem I thought was complicated.

“Kishan provided a quick and straightforward solution to a problem I thought was complicated. I am very impressed and I

NN

Neudell Nicholson

Vertex Select Ltd

Kishin is an extremely hard worker with a lot of knowledge about Magento2!

“Kishin is an extremely hard worker with a lot of knowledge about Magento2! I would highly recommend

RW

Rob Wildenborg

Internet services

Kishan did an outstanding job building my Ayurvedic consultation website, complete with product integration.

“Kishan did an outstanding job building my Ayurvedic consultation website, complete with product integration. The entire process was seamless, and he was incredibly attentive to my specific business needs. His professionalism and expertise were evident, providing excellent...

SM

Simran Mahendraker

HH Formulations

Kishan did great job - everything as expected!

“Kishan did great job - everything as expected! I would definitely recommend

JM

Jan Mucic

CEO

Real good guy.

“Real good guy. Where others quoted 10 hours minimum, he did it within 3. All very neat, clear secure and great communication. A+

PV

Pieter Van Hees

Business Branding

Kishan works very hard, with a lot of knowledge about Magento 2.

“Kishan works very hard, with a lot of knowledge about Magento 2. He helped us getting our website to a new level. I would highly recommend Kishan and I'm giving Kishan 5 stars without any hesitation and look forward to working with him again on future

K

Kennard

Sporthuis

Kishan was great to work with.

“Kishan was great to work with. I needed a small change to my site, with an attribute adding to appear on the frontend. Kishan completed this very quickly, and had the work completed the same day. I am very happy with the work completed by Kishan and would be happy to employ his...

CK

Chanette Kennedy

Consistently accessible with strong Magento expertise.

“Consistently accessible with strong Magento expertise. I intend to collaborate with him on another

GY

Gina Yan

Kishan is very talented in what he does.

“Kishan is very talented in what he does. He helped me troubleshooting and redirecting a website, and also gave me tips on how to handle future issues. Will definitely work with him

OT

Omar Turmen

Oksygen

Kishan knows Magento very well.

“Kishan knows Magento very well. Our project is finished and I'll hire him again for next

HH

Hammad Hassan

Kishan was a huge help on my Magento project.

“Kishan was a huge help on my Magento project. Five stars all the

LO

Lauren Osterstock

Fantastic person, very knowledgeable, honest and reliable.

“Fantastic person, very knowledgeable, honest and reliable. Sorted out my issue within an hour! I cannot wait for the next project to work with Kishan

SZ

Steve Zed

This freelancer is the best i've used at Magento.

“This freelancer is the best i've used at Magento. Absolutley brilliant at what they do. Would have no hesitation in recommending them

PS

Peter Stewart

CEO, No79 Design

great professional with enthusiasm, knowledge, skill and exceptional patience in solving problems.

“great professional with enthusiasm, knowledge, skill and exceptional patience in solving

D

Dennis

Bay Tech

FAQ

Frequently asked questions

Will this pipeline work on Magento Open Source or only Adobe Commerce?

Both. Everything in the build runs on stock Magento 2.4.7+ Open Source, there’s no Adobe Commerce-specific API used. The observer hooks into catalog_product_save_after, which is identical on both editions. The MessageQueue layer uses Magento’s built-in MessageQueue module (also Open Source). The only Adobe Commerce-only consideration is the Image Editor extension Adobe ships, which you’d disable to avoid duplicate processing. Bottom line: Open Source merchants get the full benefit without paying for Adobe Commerce just for image handling.

Is Hyvä Commerce the same as Hyvä Theme?

No, they are different products from the same company. Hyvä Theme is a free, open-source (OSL3) Tailwind + Alpine storefront frontend for Magento, released to free in November 2025. Hyvä Commerce is a paid commercial suite of admin, media, and CMS modules that sits on top of Magento Open Source. You can run Theme without Commerce, but most stores that buy Commerce also use Theme.

How much sales history do I need before Prophet is usable?

The honest minimum is 12 weeks of daily sales data per SKU, that’s enough for Prophet to lock onto a weekly pattern and produce a usable 4-6 week forecast. With 26 weeks you start getting yearly seasonality. With 52+ weeks (one full annual cycle including your peak season) Prophet really shines and you can forecast 90 days out with sub-15% MAPE on most retail SKUs. Below 12 weeks, do NOT use Prophet, fall back to a 28-day moving average plus a manual safety-stock multiplier. The model will overfit garbage if you feed it too little.

Will Magento survive the AI era?

Yes, in the segments where it’s strongest. Magento (Open Source + Adobe Commerce) will dominate enterprise B2B, multi-store, regulated industries, and EU-compliance-heavy commerce through 2030 and beyond. Where it bleeds is the SMB / DTC segment under $5M GMV, which Shopify already won and now cements with Sidekick + Hydrogen. Magento survives, but its addressable market shrinks: from “everyone” to “serious B2B + custom-heavy enterprise.” That’s still a multi-billion-dollar segment globally. The platform isn’t going anywhere; the merchants who choose it just look more specific.

What is MCP (Model Context Protocol) and why does it matter for Magento?

MCP is an open protocol Anthropic shipped in November 2024 that lets large language models talk to external tools and data sources through a standard interface. Think of it as USB-C for AI, one socket, many devices. For Magento, MCP means Claude, ChatGPT, or Cursor can query your catalogue, check stock, summarise yesterday’s orders, or draft a discount code without you writing five different REST integrations. The protocol crossed tribal lines fast: OpenAI and Google both adopted it in early 2025, and Adobe made it the default agent protocol for Commerce at Summit 2026. That puts MCP in the same “assume it’s there” bucket as JSON-RPC or OAuth, you build for it once and every major AI client gets your Magento data for free.

Razorpay vs Paytm vs PhonePe, which payment gateway?

Razorpay is our default for most Indian Magento stores: best DX, full SDK, native Magento module, supports cards/UPI/netbanking/wallets/EMI in one integration. ~2% fee.

Paytm if you target Tier-2/3 cities heavily (better wallet penetration). ~1.99%.

PhonePe if your audience skews younger (UPI-first). Lower fees on UPI (~0.4% under ₹2k).

Cashfree / Easebuzz for higher-volume stores wanting per-transaction negotiation.

UPI-only (BHIM intent flow) saves 50% on fees but adds checkout friction. We typically wire 2 rails: Razorpay primary + UPI Intent secondary.

Get a quote

Tell me about your e-commerce optimization project

Drop a few lines below, I’ll come back with scope, price and timeline within 24 hours. No sales call required.

Message me on WhatsApp

No form to fill. Send me a quick message and I reply within 4 hours on IST working days, often sooner.

Helpful to mention

  • Company / store URL
  • What do you need
  • Estimated budget
  • Project brief

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Message me on WhatsApp

Or save my number: +91 84012 70422

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