Hire profile — Hyvä dev vs PWA Studio dev, talent pool size?

Hyvä developer: Magento dev who knows Tailwind + Alpine. Tailwind and Alpine are 30-min skills for an experienced dev — most Magento devs pick them up in a week. Wide talent pool, $50 – 100/hr in 2026, hireable on Upwork / LinkedIn / direct in 1 – 2 weeks.

PWA Studio developer: Magento dev + React + Apollo Client + GraphQL schema design + service-worker debugging. That’s 5+ overlapping specialties. Narrow pool, $100 – 200/hr in 2026, hireable in 1 – 3 months and only if you’re paying market rate. The agency that built your PWA Studio storefront will move on; you’ll be hiring on the open market three years later.

Long-term ownership is the most under-priced variable in this decision. By year 3, "who maintains this?" matters more than "who built this?" — and Hyvä wins that race.