How does customer-specific pricing work?

Adobe Commerce B2B supports four overlapping pricing strategies:

• Customer groups — e.g. "Tier-A Distributors" get 30% off list across all SKUs.
• Tier prices — volume breaks (buy 10+ for $9.50, buy 100+ for $8.75).
• Contract pricing — customer-specific or company-specific overrides per SKU (Acme Corp buys SKU-123 at exactly $7.20, regardless of group/tier).
• Catalogue rules — conditional discounts ("15% off if customer is in Texas and SKU is in category X").

Prices can be hidden behind login (visitors see "Login for price"), and synced from ERP in real-time. We build the rule matrix in the discovery call so it matches your existing pricing logic without surprises.