How does customer-specific pricing work?
Categories:
Magento B2B Development
Adobe Commerce B2B supports four overlapping pricing strategies:
- Customer groups, e.g. "Tier-A Distributors" get 30% off list across all SKUs.
- Tier prices, volume breaks (buy 10+ for $9.50, buy 100+ for $8.75).
- Contract pricing, customer-specific or company-specific overrides per SKU (Acme Corp buys SKU-123 at exactly $7.20, regardless of group/tier).
- Catalogue rules, conditional discounts ("15% off if customer is in Texas and SKU is in category X").
Prices can be hidden behind login (visitors see "Login for price"), and synced from ERP in real-time. We build the rule matrix in the discovery call so it matches your existing pricing logic without surprises.
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