Will this work for my niche, or just web dev?

The audit framework (hero / overview / portfolio / skills / rate / proposals) applies to every niche on Upwork. The patterns I’ve seen working in 2025: niche-specific hero, proof-driven overview, results-as-titles portfolio, narrow Specialised Profile, premium-anchored rate.

What changes by niche is the specifics. For design / UX I’ll talk about case-study cover images and Figma links; for writing I’ll talk about portfolio gating and sample variety; for AI / ML I’ll talk about LLM-stack tags and recency signals. I’ve audited ~80 profiles across web dev, design, writing, marketing, data, AI, and admin — happy to share niche-specific examples in the audit.