Is SFCC really 5–10× more expensive than Adobe Commerce?

Yes — and the gap is wider on smaller-mid enterprises, narrower on $1B+ ones.

License floor comparison:

• Adobe Commerce: ~$22k/yr (Pro tier, <$1M GMV) → $190k/yr (Pro tier, $25M+ GMV).
• SFCC: ~$200k/yr entry tier (Starter or B2C Commerce). Realistically closer to $300–500k/yr at any meaningful scale because SFCC pricing is partly revenue-share (typically 0.3–0.5% of GMV).

At $50M GMV: AC ~$60k/yr license, SFCC ~$300k/yr → 5×.

At $200M GMV: AC ~$120k/yr, SFCC ~$700k/yr → ~6×.

At $1B GMV: AC ~$200k/yr (tier cap), SFCC ~$3M/yr (revenue-share keeps scaling) → 15×.

The ratio gets worse at scale because Adobe’s pricing tiers cap out while Salesforce’s scales linearly. License-only TCO is one of the strongest arguments to migrate off SFCC at $1B+ GMV.