My analytics are double-counting purchases, is that an app conflict?

Almost always. A duplicate pixel happens when the same GA4 or Meta tag is added both in the theme (or via Shopify’s native channel) and by an app, so each purchase or add_to_cart event fires twice and shows doubled in your dataLayer and reports. We audit every place the pixel is loaded, remove the duplicates, and leave a single source of truth so your numbers are trustworthy again.