Hosting — managed WP host (WP Engine) vs Magento Hetzner/AWS?

Different operational profiles.

Managed WP hosts (WP Engine, Kinsta, Cloudways WordPress, SiteGround):

• $30–$300/mo for sub-$1M GMV stores; $300–$1,500/mo for $1M–$5M.
• Auto-updates for WP core / PHP, automated backups, staging, CDN, page-cache, security firewall.
• Limitations: hosts often disable certain plugins (heavy ones, security-risky ones); SSH access is limited; you can’t pin PHP version freely.
• Best fit: store owners who don’t want to manage ops, willing to pay 2–3x raw VPS cost for the convenience.

Magento on Hetzner / AWS / Cloudways:

• Hetzner dedicated: $50–$200/mo for sub-$1M; $200–$600/mo for $1M–$5M. AWS / GCP: 2–4x that.
• Cloudways Magento: $50–$700/mo, similar managed-feel to WP Engine but with more Magento control.
• You own: PHP version, MySQL tuning, Redis cache, Varnish layer, OpenSearch indexing, security patches.
• Best fit: operators with a dev or retainer who value control and lower long-run cost.
• Adobe Commerce Cloud: $40k–$200k/yr for managed Magento — the WP-Engine-equivalent, but expensive.

Verdict: Woo hosting is "set and forget" cheaper at <$1M GMV. Magento hosting is meaningfully cheaper at >$5M GMV but requires real ops capability.