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Hosting, managed WP host (WP Engine) vs Magento Hetzner/AWS?

Different operational profiles.

Managed WP hosts (WP Engine, Kinsta, Cloudways WordPress, SiteGround):

  • $30, $300/mo for sub-$1M GMV stores; $300, $1,500/mo for $1M, $5M.
  • Auto-updates for WP core / PHP, automated backups, staging, CDN, page-cache, security firewall.
  • Limitations: hosts often disable certain plugins (heavy ones, security-risky ones); SSH access is limited; you can’t pin PHP version freely.
  • Best fit: store owners who don’t want to manage ops, willing to pay 2-3x raw VPS cost for the convenience.

Magento on Hetzner / AWS / Cloudways:

  • Hetzner dedicated: $50, $200/mo for sub-$1M; $200, $600/mo for $1M, $5M. AWS / GCP: 2-4x that.
  • Cloudways Magento: $50, $700/mo, similar managed-feel to WP Engine but with more Magento control.
  • You own: PHP version, MySQL tuning, Redis cache, Varnish layer, OpenSearch indexing, security patches.
  • Best fit: operators with a dev or retainer who value control and lower long-run cost.
  • Adobe Commerce Cloud: $40k, $200k/yr for managed Magento, the WP-Engine-equivalent, but expensive.

Verdict: Woo hosting is "set and forget" cheaper at <$1M GMV. Magento hosting is meaningfully cheaper at >$5M GMV but requires real ops capability.

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