Magento vs Shopify Plus — what’s different from regular Shopify?

The key Shopify Plus features that move the comparison vs Magento:

• Shopify Functions / Scripts — server-side custom logic for checkout, discounts, payments, shipping. Plus-only. Replaces a lot of what apps used to do; competes with Magento’s native sales-rule + observer model.
• B2B on Shopify — companies, customer-specific catalogs, Net-30 — Plus-only and still has gaps (more on that in the next FAQ).
• Multiple expansion stores — Plus includes 9 expansion stores (extra orgs for different regions/brands) at no extra cost.
• Launchpad / Bulk Editor / Flow — automation for sales, inventory, fraud — closes the gap on Magento’s admin power.
• Higher API limits, dedicated support, Avalanche checkout

Plus pricing starts at $2,300/mo or 0.4% of GMV (whichever’s greater), with a hard floor and per-tx fees on top. The gap to regular Shopify Advanced ($399/mo) is significant — most of the Magento-vs-Shopify discussion at the upper-mid market is really Magento vs Shopify Plus.