Marketplace bans, Amazon, eBay, Etsy, Shopify retail policy?

Marketplaces are nearly all closed to vape. Verified in 2026:

• Amazon, bans all vape products (devices, e-juice, disposables, accessories). Bans “tobacco substitutes” broadly. Listing one = immediate account suspension + ASIN delete.
• eBay, bans all vape products including empty hardware (mods + tanks). Single-use disposables and pre-filled pods explicitly prohibited.
• Etsy, bans vape, tobacco, and CBD products outright.
• Shopify retail, tolerates vape but Shopify Payments doesn’t process it. Forces you to a third-party gateway. Shopify also reserves the right to terminate (and frequently does at scale).
• Facebook Marketplace + Instagram Shop, ban vape. Organic posts about vape are limited but allowed; paid ads are banned.
• Google Shopping + Google Ads, ban vape advertising globally.
• TikTok Shop, bans vape (US + EU).
• Walmart Marketplace, bans vape.

What works in 2026:

• Your own Magento store, the only durable channel.
• Vape-specialty marketplaces, Element Vape Marketplace, VaporFi Wholesale, Misthub. Smaller audiences but vape-friendly.
• Influencer + affiliate channels, vape Twitch streamers, YouTube reviewers (the channel allows reviews, not promo), Reddit r/electronic_cigarette communities.
• Email + SMS, SMS legal but TCPA-compliant. Klaviyo, Postscript work for vape.
• Paid search on vape-specific networks, small budget but no scale.

Your owned channel (Magento store + email/SMS list) is everything. Build the email list aggressively.