Wholesale to vegan + natural-food stores, Net-30, tax-exempt, how do you set it up?
Wholesale to Whole Foods, Sprouts, Erewhon, Planet Organic, Holland & Barrett, and the independent natural-food / vegan co-ops is a different business than DTC. The Magento setup:
- Customer-group hierarchy, retailers, distributors, brokers each get a customer group with their own price tier. Shared SKU pool, segregated visibility.
- Hidden trade catalog, case-pack SKUs (e.g. 12-pack cartons) only visible to wholesale customer groups. Retail SKUs (single units) are public.
- Line-sheet PDF export, one-click generation of a branded PDF catalog with case-packs, MOQs, lead times, and current trade pricing. The buyer wants this on email, not on the site.
- Tax-exempt resale certificate upload, customer registration captures the resale cert PDF + state. Admin verifies, customer group flips to tax-exempt automatically.
- Net-30 invoicing, via Apruve, Resolve, or TreviPay. They underwrite the credit and pay you day 1; the customer pays them day 30. You eat ~2.5-3% but get cash-flow safety and no collections work.
- MOQ + freight, minimum-order rules per customer group, freight pricing on bulk pallets via ShipStation or Shippo.
- Distributor feeds, KeHE and UNFI ingest product feeds via EDI or CSV; Akeneo PIM or a Magento export module handles it. Faire (vegan + natural-food marketplace) has a native API connector.
Wholesale customers don’t want to shop your retail site; they want a portal. The Magento layout for wholesale customer groups can be a different theme entirely, same backend, different frontend feel.