B-Corp + Climate Neutral + plastic-free packaging certs, how do they fit?

These are brand-level certs (not per-SKU like Vegan Society). They live in three places:

• Footer + checkout, small badge strip that reinforces the trust signal site-wide. B-Corporation Certified, Climate Neutral Certified, 1% for the Planet, How2Recycle, FSC packaging, A Plastic Planet’s Plastic Free Mark.
• “Our Impact” CMS page, aggregates brand-level numbers (total animals saved, total CO2 offset, total plastic avoided) updated quarterly from your Climate Neutral / B-Corp / 1% for the Planet impact reports. This is the page that wins the journalist or wholesale buyer the first time they audit your brand.
• Schema.org, Organization.hasCertification on the brand entity, indexed by Google.

Overlap with eco-sustainable vertical is real, vegan brands almost always carry these certs because the audience expects the whole stack. But the cert portfolio matters: B-Corp + Climate Neutral together is the strongest signal; Climate Neutral alone is good; carbon-offset claims without third-party verification is greenwashing.

Packaging: switch from PET to PLA bioplastic or compostable (TIPA, Notpla) where the supply chain supports it, and earn the How2Recycle label per SKU. Plastic-free certs (A Plastic Planet) are still rare and worth chasing for the press value alone.