Which Schema.org types actually matter for a Magento store?

Choose types that describe the actual page: for example, Product and its real offer on a product page, BreadcrumbList for a breadcrumb trail, or Article for an article. Organization and Person describe genuine identities. A service page does not require Article simply to claim expertise. Check the current requirements of the intended consumer. FAQPage remains a Schema.org type, but Google FAQ rich results were retired in May 2026.

References: Google structured-data introduction; Google Search documentation updates.