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Rx-skincare prescriber, Curology / Apostrophe / Dermatica handoff. How?

You can ship cash-pay Rx-skincare (tretinoin, clindamycin, azelaic acid, hydroquinone) without holding a pharmacy license, the trick is the handoff architecture.

Three partners:

  • Curology, US-only. Owns prescriber network + compounding pharmacy + Rx subscription billing. Best for US-only brands wanting Curology-style customised formulas. Partnership model: Curology white-labels your brand on their stack.
  • Apostrophe, US-only. Similar to Curology but more SKU-driven (you sell pre-formulated Rx, they prescribe + ship). Cleaner API for Magento integration; you keep the customer relationship.
  • Dermatica, UK + EU. Equivalent to Apostrophe for Europe. Integrates via partner API. Mandatory for any EU brand wanting Rx-skincare.

Architecture on Magento:

  • Medical intake form on your site, concerns, allergies, current meds, age verification, photo upload. Stored encrypted, transmitted to partner via signed JWT or HMAC handoff.
  • HIPAA-safe handoff, the intake data goes direct from customer browser to partner endpoint (not stored in Magento). Magento only stores the order + Rx-ID reference, never PHI.
  • Subscription billing on Magento, cash-pay subscription ($30, $80/mo) charged through ReCharge or Magento native subscriptions. Partner ships compounded Rx; Magento bills.

The pattern Curology, Apostrophe, and Dermatica all use is the same: retailer owns customer + billing, partner owns prescriber + pharmacy. Splits the regulatory burden cleanly.

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