AR try-on + foot-scan, Vyking vs Wanna vs Apple ARKit, which one?

Different jobs:

• Vyking Try-On Pro, the sneaker AR standard. Phone camera over feet → shoe renders in 3D at real-world scale. Best for sneakers, hyped releases, lifestyle footwear. ~$1.5k, $5k/mo + per-SKU 3D-asset cost (~$80 per shoe). PDP conversion lift runs 1.5-3.4x in the data I see. Magento integration via product-attribute → AR-asset-URL.
• Wanna, body-scan + foot-scan focus. Customer scans foot via phone, gets a size + width recommendation that pulls from a database of footwear lasts (the foot-shaped form a shoe is built around). Cuts size-related returns ~25% on running + work-boot categories. Enterprise pricing, ~$3k+/mo.
• Apple ARKit, native iOS AR. Build your own AR launcher into the PDP. Zero per-vendor cost, but you own the 3D-asset pipeline (Adobe Substance Stager or Blender) and the iOS-only constraint (~55-70% of footwear DTC traffic). Best for brands with internal 3D capacity (Allbirds-tier).
• Adobe Substance Stager, not AR per se, but the 3D-asset authoring tool. One 3D source → PDP hero render + lifestyle render + colorway swap + AR asset. Cuts photography cost ~60% on the colorway side and gives you the asset for any AR vendor downstream.

The pattern I default to: Vyking for sneakers + lifestyle, Wanna for performance / work boots, ARKit for the iOS-prestige brands that want zero vendor lock-in. All three are Magento-friendly via product-attribute → asset-URL mapping; Hyvä PDP renders the launch button conditionally.