Brand portal contracts, Ring, Nest, Lutron, Wyze dealer agreements

You cannot legally sell Ring, Nest, Lutron, or most major smart-home brands without an authorised reseller / dealer agreement. The matrix:

• Ring (Amazon), authorised reseller program via Amazon Business. Requires a verifiable retail presence + tax ID. MAP-enforced pricing; violators lose authorisation.
• Nest (Google), Google Pro Partner program for installers; Google Devices reseller program for retail. Tier-based: Authorised → Premier → Elite. Elite gets co-op marketing + early access to new SKUs.
• Lutron Caséta, Lutron Certified Dealer required for sale of Caséta + RA2 Select + RadioRA 3. Training course + annual recertification.
• Wyze, direct distributor relationship; lower barrier than Ring/Nest.
• SmartThings (Samsung), reseller via Samsung partner portal. Looser MAP enforcement than Ring/Nest.
• Aqara, direct distribution, growing fast in 2024-2026 with Matter cert push.

Magento mechanics: dealer agreements are external (paper contracts), but Magento handles MAP price enforcement via Adobe Commerce MAP module or Magento Open Source + extension. Hidden retail price for unauthenticated shoppers ("Click for price"); full price for authenticated. Channel-manager push to Amazon / Best Buy honors the MAP automatically.

Pricing violations get you delisted by the brand within weeks. Configure MAP enforcement before launch, do not test it on a hero SKU.