Loyalty + referral on Magento pet, how do you stack with auto-ship discount?
Subscribers expect the auto-ship discount plus loyalty points plus a referral credit when they share. Stacking matters, if loyalty replaces the auto-ship discount, the LTV math breaks.
Three Magento-friendly platforms:
- Smile.io, cheapest, easiest, official Magento extension. Pricing: $49, $599/mo. Best for pet brands under $5M. Points-per-dollar + VIP tiers (Bronze / Silver / Gold) unlocking auto-ship discounts that stack. Referral side: existing customers earn $20 credit, new customers get 20% off first auto-ship.
- LoyaltyLion, mid-tier, more configurable rules engine, better Klaviyo integration. Pricing: $399, $3k/mo. Best for $5M, $25M pet brands.
- Yotpo Loyalty, pricier ($600, $5k/mo) but bundles with Yotpo Reviews + SMS + Subscriptions for an all-in-one stack. Best if you’re already on Yotpo Reviews.
The stacking pattern: auto-ship base discount (10%) + VIP tier discount (5%) + points redemption (variable) + referral credit (one-time $20). Magento sales-rule engine handles the math; loyalty platform writes the rules via API. Critical: redemption can’t reduce the recurring discount below 0%, and the loyalty platform must respect the subscription tier flag from ReCharge / Bold / Skio.
What I see in the data: brands that stack loyalty + auto-ship + referral lift 90-day LTV 22-38% vs brands that only run auto-ship discount alone.