Telehealth bundle, Hims-style hair loss + ED + skincare prescriber. How?

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Telehealth is the highest-margin layer on top of men’s grooming. Hims built a $1B+ business by adding it. Same customer base, much higher AOV (telehealth subscription AOV is $30, $60/mo vs $15 for razor sub).

Architecture on Magento:

Intake form, Magento dynamic form (Panth_DynamicForms or custom) collects symptoms, current medications, medical history. ~12-20 questions for hair loss, 8-14 for ED, 6-10 for skincare.
Prescriber-network API, Wheel, SteadyMD, OpenLoop, or UpScript. The network handles state-by-state licensure (each state has different telehealth laws), prescriber matching, async review (24-48h SLA) or live video consult. Pricing: $40, $80 per consult, often passed through to the customer.
E-prescription → pharmacy fulfillment. Truepill (Hims’s former pharmacy partner, now in-house), Alto, Capsule, or NowRx. Pharmacy ships directly to the customer; Magento stores the prescription state and tracks refill cadence.
Recurring billing tied to refill, e.g. finasteride 1mg/day shipped quarterly. Magento + Stripe Billing handles the cadence; pharmacy partner triggers the next ship.

Compliance: state-by-state prescriber licensure is non-negotiable. Some states (Indiana, Louisiana, Texas) restrict telehealth-only prescriptions for certain meds; the prescriber-network handles routing. HIPAA applies to intake-form data, Magento must encrypt at rest, BAA with the prescriber-network, audit log of data access. Don’t store full medical history in Magento; store only what’s needed for the order. Push everything else to the prescriber-network’s HIPAA-compliant store.

Roll-out: start with hair loss (finasteride + minoxidil, lowest regulatory friction), then ED (sildenafil, more state restrictions), then skincare (tretinoin, lowest medical complexity).