Loyalty + referral tied to sub tier, which platform?

Four picks, ranked by use case:

• Smile.io, cheapest, most polished. Points + referrals + VIP tiers. Native Magento extension. $49, $599/mo. Best for brands under $5M GMV. ~50% of men’s grooming brands I see use it.
• LoyaltyLion, mid-market. Better tier-rule flexibility (e.g. “Gold tier = 6+ months active sub”), deeper Magento integration. $159, $1.5k+/mo.
• Yotpo Loyalty, combined with Yotpo Reviews. Best if you already pay for Yotpo for reviews + UGC. $279, $1k+/mo.
• Stamped Loyalty, similar to LoyaltyLion, often cheaper. $79, $249/mo.

Tier rule pattern for men’s grooming (works on all four):

• Bronze, default. Earn 1 pt per $1.
• Silver, 3+ months active sub. 1.5 pts per $1, free shipping over $30, early-access SKU drops.
• Gold, 12+ months active sub. 2 pts per $1, free shipping always, free engraving on razor handles, beta tester slots, dedicated CX rep.

Referral: $10 credit to referrer + $10 off first order for friend. Pays back in ~1.4 sub cycles on average. Cap referrer credit at $200/yr or you’ll see “friend rings” gaming the system.

Loyalty contributes 15-25% of subscriber retention in my data, the threat of losing Gold-tier perks is a real save-offer lever during cancellation flow.