Beard + body groomer cross-sell, Manscaped Lawn Mower 4.0 model?

Manscaped turned “ball trimmer” into a $200M+ DTC empire with a deliberately humorous brand and a hero-product-plus-consumables model:

• Hero electric body groomer, Lawn Mower 4.0 ($89). High-margin device anchors the brand.
• Cross-sell into AOV, Crop Reviver (toner), Crop Preserver (deodorant), Crop Cleanser (body wash), Crop Soother (anti-chafe), Magic Mat (toilet cover). Each ~$10, $25.
• Replacement blades on auto-ship, SkinSafe replacement blade subscription. The Gillette razor-and-blades model adapted to electric.

Beardbrand runs the same playbook for beard care: beard oil ($25) + balm ($25) + wash ($21) + brush ($25) + utility softener ($45). Plus the Beardbrand Boost (multivitamin, $40/mo) and the educational YouTube channel as the acquisition funnel.

Build pattern on Magento:

• Configurable products + cross-sell relationships in admin. Lawn Mower 4.0 PDP shows “frequently bought together” with Crop Reviver + Crop Preserver at a 10% bundle discount.
• Post-purchase upsell at checkout, one-click add to order after payment, before order confirm. ReConvert is the Shopify analog; on Magento it’s a custom checkout block (~$3k, $6k to build) or extensions like Aitoc / Amasty.
• Subscription cross-sell, one-time blade purchase → offer 4-pack subscription at checkout for “save 15% + free shipping forever.”

AOV lift on hero-product orders: 25-40% from cross-sell + post-purchase upsell combined. The post-purchase upsell alone adds ~12% to AOV on conversion-rate of ~30% of buyers.