Cost + timeline + credentials, what does a lingerie-Magento build actually take?

Realistic ranges for a lingerie / intimates DTC brand at $1M, $20M GMV:

• Magento + Hyvä rebuild from Shopify: $20k, $60k. Lingerie-specific scope adds: bra-fit quiz architecture ($4k, $8k), US/UK/EU/AU sizing matrix ($3k, $6k), returns automation integration ($3k, $5k), subscription model wiring ($4k, $8k), inclusive-sizing axis split ($2k, $4k), body-positive PDP gallery rotation ($3k, $5k).
• Timeline: 8-14 weeks for a typical mid-market lingerie store. Faster (6 weeks) if SKU count is small and only US-region; longer (16-24 weeks) for full multi-region + subscription + B2B-to-boutiques layer.
• Hosting: $300, $1,200/mo on Cloudways / dedicated. Lingerie traffic is bursty (Valentine’s, Mother’s Day, Black Friday), over-provision 4-6x base. CDN (Cloudflare) mandatory.
• Ongoing: $1.5k, $5k/mo retainer for through-season ops (size-chart iteration, quiz calibration, returns flow tuning, subscription churn analysis).

Pricing scenarios I default to:

• Audit ($499 fixed-fee, ~20h @ $25/hr): 5-business-day deep-dive on your current platform with a written recommendation. Most lingerie brands start here.
• Build sprint ($4,999 fixed-fee, ~200h @ $25/hr): 6-week focused build for a single high-leverage piece (e.g. fit-quiz architecture + size-region lookup, or returns flow + subscription, or full inclusive-sizing rebuild).
• Custom enterprise (quoted in 24h): multi-month engagement for full Shopify → Magento migration or greenfield builds with multi-region + B2B layer.

Credentials: Adobe-Certified Magento + Hyvä developer. 7+ years of lingerie DTC builds shipped across the EU, US, UK, and India. Public Upwork reviews + testimonials visible above. Same $25/hr rate for every engagement, no enterprise premium, no upsell.