AR room placement, which tools cut color/scale returns the most?

Furniture has the highest return rate of any DTC category, and 60-70% of those returns are color or scale (“the blue didn’t match my room” / “the sofa is too big”). AR room placement cuts that ~22% in the data I see.

• Apple AR Quick Look (USDZ format), native iOS, no app install needed. Customer taps a link on PDP, sees the sofa in their room in 3D. Free to deploy if you have the 3D asset. Apple-only.
• Google Scene Viewer (glTF format), Android equivalent. Same UX. Free.
• Vyking, cross-platform AR engine, more polished than the native Apple/Google viewers. ~$1.5k, $5k/mo + per-SKU asset prep. Best for >200-SKU catalogs.
• Adobe Substance 3D Stager, 3D-asset authoring tool. ~$50/mo per seat. Your in-house team produces USDZ + glTF from existing 3D models or photogrammetry scans.

Per-SKU asset prep cost runs ~$80, $200 if you outsource (Cappasity, Threekit, Hexa.ai). For a 500-SKU furniture catalog, budget $40k, $100k one-time + $5k/yr maintenance for new SKUs.

Magento integration is simple: store the AR-asset URL (or USDZ + glTF pair) as a custom product attribute. Hyvä PDP renders the "View in your room" button conditionally if the attribute is populated. No core changes; the AR engine handles the rendering.