Virtual try-on, Modiface / Vyking for wig + extension preview?

Virtual try-on is more important for wigs than for extensions because the customer can’t try on a $400 lace front in-store unless they walk into a salon. Conversion lift on PDP runs 1.4-2.8x for wigs in published case studies.

The four tools that work for hair specifically:

• Modiface (L’Oreal-owned), dominant in beauty AR. Camera-based face-tracking renders hairstyles on the customer’s face. ~$3k, $12k/mo + per-SKU 3D asset cost. Best UX in the category. Magento integration via Modiface JS widget + product-attribute mapping (SKU → Modiface hair-asset ID).
• Vyking, originally footwear, now has a hair module. ~$1.5k, $5k/mo + per-SKU asset cost. Lower price than Modiface, slightly less polished hair-physics rendering.
• Perfect Corp YouCam, widely used for makeup AR, has hair-color try-on. Good fit for color-change preview (“what would I look like as a blonde?”). ~$2k, $8k/mo.
• Adobe Substance 3D Stager, for static photoreal renders, not live AR. Good for product photography at scale (render every shade in every length without shooting each one). Cuts catalog-photography cost 70%.

Architecturally on Magento: AR-asset reference (Modiface asset ID, Vyking SKU, etc.) lives as a custom product attribute. Hyvä PDP renders the AR launch button conditionally if the attribute is populated. AR vendor handles the rendering; Magento just stores the reference and the launch trigger.

Where to place the AR button on PDP: above the shade picker (customer wants to see colors live, not after committing to a shade). Mobile: full-screen takeover; desktop: side-by-side with the product gallery.

One caveat: AR for textured-hair (4A, 4C) is still weak across all vendors. The rendering struggles with coily textures and looks artificial. Honest copy: “Best for straight to wavy textures” with a salon-consultation CTA for textured-hair customers.