MOQ 25-500 units + lead-time disclosure, why does it matter at PDP?

The most-common promo PDP failure: hide MOQ and lead-time behind a “Request a quote” button. Result: corporate buyer abandons after a sales-rep email exchange because the timeline doesn’t fit their trade-show date.

The fix: disclose MOQ and lead-time above the configurator. Magento custom attributes drive it:

• moq_units, minimum order quantity (typically 25 / 50 / 100 / 250 / 500).
• lead_time_days_blank, ship-time for un-decorated stock.
• lead_time_days_decorated, ship-time after decoration (typically 7-21 days).
• rush_fee_pct, surcharge for 5-7 day rush turnaround (typically +25-50%).

PDP renders a clear box: “MOQ 50 units · 2-3 week lead-time · +25% rush fee for 7-day turnaround.” Plus tiered pricing by quantity break: 50 / 100 / 250 / 500 / 1,000 units.

Result on a recent build: sample-request emails dropped 58%, configurator-to-checkout conversion rate up 32%. Corporate buyers who fit the MOQ + lead-time self-qualify; those who don’t bounce earlier without consuming sales-rep time.

Bonus: if MOQ is below the customer’s qty input, hide the rush-fee line. If MOQ won’t fit the customer’s deadline (compare lead-time to required_by_date field), surface a suggested alternative SKU with shorter lead-time. Cuts “sorry, we can’t make your deadline” refunds.