Brand portals, Yeti, Hydro Flask, Patagonia branded apparel, what’s the rule?
Premium brands run authorised-reseller programs with strict rules. The most-common ones in promo:
- Yeti Custom Shop, authorised promo distributors get access to Yeti drinkware + soft coolers for laser-engraving. MAP pricing strictly enforced. Minimum order: typically 24 units per SKU. Decoration: laser engrave only (no screen-print, no embroidery). Yeti supplies their own decoration art-approval workflow.
- Hydro Flask Custom, similar, distributor-only. Direct-supply via their custom-shop portal.
- Patagonia Corporate Sales, strictly limited; corporate gift requirement, no resale to consumers. Patagonia approves every customer end-use before fulfillment.
- Nike, Adidas, Carhartt, The North Face, all run authorised-distributor programs through SanMar / Alphabroder / S&S. You get their SKUs via the standard PromoStandards EDI feed, but with brand-specific decoration rules baked in (e.g. no logo larger than 3 inches on Nike apparel).
Magento layer:
- Brand-portal flag on product attribute, only-visible-to-authorised-customer-group.
- MAP pricing enforcement, sales rules can’t drop below MAP. Implement a
minimum_advertised_priceattribute and validate in admin. - Decoration-method whitelist per brand, product custom attribute blocks embroidery on Yeti products at the configurator level.
- End-use approval workflow, for Patagonia, route order to manual review before fulfillment via Magento order-status workflow.
Get this wrong and you lose distributor authorisation. Yeti and Patagonia revoke aggressively for MAP violations.