Used + refurb listings (Patagonia Worn Wear, REI Re/Supply), separate catalog or same store?

Same store, separate condition attribute. The Worn Wear and Re/Supply patterns prove that mixing used + new in the same browse experience converts, customers filter by condition the same way they filter by size or color.

Magento architecture:

• Condition attribute (custom product attribute): new / like-new / excellent / good / fair / refurbished. Filterable on category + search.
• Separate warranty SKU per condition tier: new gear gets full manufacturer warranty, refurbished gets 1-year limited, used gets 30-day return only.
• Customer trade-in workflow: customer submits gear via form (photos, brand, model, condition self-assessment), admin appraises within 48h, customer gets store credit issued upfront (lock-in) and ships gear in.
• Refurb pricing rule: typically 40-65% of new MSRP, set per category. Tents and packs hold value better (50-65%); apparel depreciates faster (40-55%); footwear can’t be refurbished (hygiene).
• Used vs new filters on category pages: default to “show all” on first visit; sticky cookie preference if customer filters to “used only”.

Patagonia Worn Wear math: Worn Wear is ~5% of Patagonia’s revenue (~$80M/yr) and has 45%+ margin because the trade-in gear costs them $0 in COGS. REI Re/Supply runs similar economics, reportedly ~$50M/yr and growing 20%+ YoY.

If you have an existing customer base with 6+ months of orders, used-market opens a margin lane that retail-only outdoor can’t access. The build is ~$15k, $30k of additional scope on top of a standard Magento outdoor build.