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White-glove + assembly delivery — how to wire as upsell?

Treat each delivery service as a separate line-item SKU with its own price logic, not as a freight-rate add-on.

  • Curbside delivery — carrier drops at the curb. Default for LTL. No extra SKU.
  • Threshold delivery — carrier brings to the front door / threshold. SKU price ~$50-$150.
  • Room-of-choice — carrier places in the customer’s chosen room. SKU price ~$100-$250.
  • White-glove — room-of-choice + unpack + debris removal. SKU price ~$200-$500.
  • White-glove + assembly — full setup, includes furniture build + light installation. SKU price ~$300-$800 depending on complexity.

UX: a delivery-options widget on cart (above the freight quote) lets the customer pick the tier. Each tier adds the corresponding line-item SKU. The freight quote stays separate and doesn’t re-fetch when the customer changes tier (the SKUs are virtual / non-shipping).

Carrier coordination: the back-end fulfillment system tags the order with the chosen tier and routes to the right carrier (e.g. Metropolitan / Pilot for white-glove networks). Margin on white-glove is typically 30-40% — meaningful revenue, not a cost center.

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