Sleep-quiz at signup, what questions, what output, how is it built on Magento?

The 6-question quiz Casper, Purple, Nectar, and DreamCloud all run a variant of:

• Firmness preference, soft / medium-soft / medium / medium-firm / firm. Maps to mattress comfort grade.
• Sleep position, back / side / stomach / combo. Side sleepers get plusher tops; stomach sleepers get firmer support.
• Temperature, hot sleeper / runs cold / neutral. Hot sleepers get cooling-gel or hybrid construction; cold sleepers get all-foam.
• Height + weight, affects support layer choice and loft of the pillow upsell.
• Partner motion-transfer sensitivity, affects coil-vs-foam recommendation.
• Current pain points, back / hips / shoulders / none. Drives the zoned-support recommendation.

Output: one primary mattress recommendation + matching pillow + sheet bundle (the “sleep system” upsell). The customer’s answers are stored as customer-segment attributes for future Klaviyo / email targeting.

Magento build: custom-attribute quiz block (~$1,500, $3,000 to build), product-recommendation logic via the catalog rule engine, a sleep_profile customer attribute that persists across visits, and a Klaviyo / Mailchimp sync so abandoned-quiz visitors get a follow-up email with their result. Email captures lift 35-55% over a generic newsletter signup, Casper’s quiz reportedly captures >40% of homepage visits.