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Multi-region (US + UK + AU + DE) meal-kit launch on one Magento?

Yes, via Magento Multi-Source Inventory (MSI) + store views per region.

Architecture:

  • One source per regional kitchen (e.g. us_kitchen_nj, us_kitchen_tx, uk_kitchen_birmingham, au_kitchen_sydney, de_kitchen_berlin). Inventory of recipes is tracked per source.
  • One stock per region, US stock aggregates US kitchens; UK stock = UK only; AU = AU only; DE = DE only. Customer geo-routes to the stock at checkout.
  • One store view per region for pricing (USD / GBP / AUD / EUR), language (EN / DE), and tax rules (VAT-included in EU; tax-excluded in US). Same menu_week entities, different price visibility per store view.
  • Different recipes per region, reality. UK customers want shepherd’s pie; US wants buffalo wings; AU wants barramundi; DE wants schnitzel. Recipe entity has store-view scope so the same menu_week can show different 8-12 recipes per region. Some recipes (pizza, pasta) shared across all regions.
  • Compliance per region, FDA in US, FSA in UK, FSANZ in AU, BfR in DE. Allergen labeling rules differ; the EAV flag set is universal but the display label changes per locale.

HelloFresh runs the same architecture in 18 countries on a custom in-house stack. Magento + MSI gets you 80% of that without rewriting.

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