Connected fitness subscription model, can I replicate Peloton/iFit/Tonal on Magento?

The commerce + subscription rail: yes, cleanly. The content library: no, that’s a separate $3M+ investment. Be honest about which you’re building.

Subscription rail on Magento:

• Recurly, native Magento extension, fitness-equipment friendly (lots of $30, $60/mo subscription brands use it). Dunning, pause, transfer-on-resale all built in. ~$249/mo flat + 0.9% revenue fee at scale.
• Stripe Billing, if you’re already on Stripe for hardware payments. Subscription + revenue recognition + tax (Stripe Tax) on one bill. Simpler stack but fewer billing-specific features.
• ReCharge, subscription-first; better customer portal UX out of the box. Used by ~70% of Shopify subscription brands. Magento extension available.

The hardware-to-subscription handoff: customer buys the Bike → on activation the device sends a serial-number webhook to Magento → Magento creates a subscription with a 30-day free trial → customer-portal lets them pause, swap card, transfer to buyer on resale. Same pattern Peloton, NordicTrack, Tonal, Tempo all use.

The content library reality: Peloton spent $400M+ building their content library + instructor stable + production studios. NordicTrack iFit similar. Don’t pretend you can ship Peloton overnight. What you can do: start with a curated YouTube/Vimeo content library + a paywall + the subscription rail Magento provides. Iterate on content quality over 2-3 years.