Magento vs Trade Coffee vs Shopify Plus vs BigCommerce for specialty coffee + tea?

Honest cut, specialty-coffee-specific:

• Trade Coffee is a marketplace, not a platform. List your roastery on Trade, you get discovery + their subscription engine, you give up ~25% margin and the customer relationship (Trade owns the email + the LTV). Good as a discovery channel. Not a platform substitute.
• Shopify Plus wins for tiny roasters (under $500k GMV) with simple catalogs. Pair it with ReCharge and you ship in 4 weeks. Ceiling hits when you need real B2B cafe wholesale, multi-warehouse roastery, or custom roast-schedule integrations, Shopify apps stack up fast and Plus fees are real.
• BigCommerce, better than Shopify for B2B out of the box but the subscription ecosystem (ReCharge / Bold) is weaker. Most coffee brands skip it.
• Magento + Hyvä wins for roasters at $500k, $10M GMV with: subscription share > 50%, B2B cafe wholesale present, equipment add-on category, custom roast-schedule needs, or multi-region shipping. The ceiling is much higher and the unit economics work past $2M GMV when Shopify Plus fees + app fees start hurting.

Counter Culture, Blue Bottle (back-end), and most multi-warehouse roasters run Magento or custom. Sweet Maria’s (home roasting) is on Magento. Trade Coffee + Atlas Coffee Club are marketplaces with custom stacks.