Equipment + accessories at PDP, which brands and how do they cross-sell?

Equipment is the AOV multiplier on first-time coffee buyers. The brands the specialty audience trusts (and that ship clean wholesale terms):

• Kettles, Fellow Stagg EKG (variable temp, gooseneck, $195), Hario Buono ($75, $90), Bonavita Variable Temperature ($80, $130).
• Grinders, Baratza Encore ($170, entry), Baratza Virtuoso+ ($299, mid), Fellow Ode ($345, drip), Fellow Opus ($195, espresso-capable).
• Scales, Acaia Pearl ($150, $170, the standard), Hario V60 Drip Scale ($55, budget).
• Drippers + brewers, Hario V60 ($23), Chemex 6-cup ($45), Aeropress ($40), Kalita Wave 185 ($28), Fellow Mighty Small ($45).

Magento handles equipment as configurable products (color / size variants on kettles + scales). Cross-sell rules: Stagg EKG on every pour-over coffee PDP, Baratza Encore on every whole-bean PDP that’s in cart with no grinder, Hario V60 + filter pack at cart step for first-time buyers. Conversion rate on equipment cross-sells runs 8-18% on first-time buyers; the kettle alone lifts AOV by $80, $200.

Pro tip: bundle a starter kit (V60 + filters + kettle + scale + first bag) at a 10% discount, converts ~25% of first-time pour-over buyers. Magento Bundle Products handle this natively.