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Cost + timeline for migrating a baby DTC brand to Magento, and your credentials?

Realistic ranges for a baby-DTC brand at $500k, $5M GMV:

  • Audit: $499, ~20h @ $25/hr, 5 business days. Catalog mix, compliance posture, registry partnerships, subscription tooling review, recall-readiness check.
  • Build: $4,999, ~200h @ $25/hr, 6 weeks. Stage-based catalog, ReCharge sub with graduation, Babylist + Amazon Baby + Target registry sync, bundles, Klaviyo milestone flows, recall workflow, compliance attribute set.
  • Custom enterprise: quoted, multi-week engagement. Multi-brand, multi-region, full ERP integration.
  • Hosting: $400, $1,500/mo on Cloudways / dedicated. Baby DTC needs over-provisioned for back-to-school + holiday traffic spikes. CDN (Cloudflare / Akamai) mandatory.
  • Ongoing retainer: $1.5k, $5k/mo for stage-graduation flows + new-SKU compliance flagging + quarterly cert-expiry sweep.

My credentials: Adobe-Certified Magento + Hyvä developer (Adobe Commerce Architect + Front-End Developer + Cloud Developer). 7+ years of DTC builds across baby, fashion, beauty, and supplements. Shipped Magento for brands in the Bobbie / Honest / Hello Bello shape (premium DTC, sub-heavy, registry-driven). Same person on the keyboard from kickoff to launch, no offshore handoff. Hourly rate: $25/hr, fixed-fee on the audit + build packages above, flat retainer for ongoing.

Reach me on the form above or via the public Upwork profile linked in the footer.

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