Magento vs Drizly vs Total Wine vs Wine.com vs Caskers, which channel for alcohol DTC?

These aren’t direct substitutes, they’re different layers of the alcohol DTC stack:

• Magento is the storefront platform, the owned channel where your brand sells direct to consumers under your URL, your customer list, your margin. This is what you build on.
• Drizly (Uber-owned) is a local-fulfillment marketplace, aggregates local liquor store inventory, customer orders → courier delivers in 30-60 min. You list inventory; Drizly takes ~15-30% commission. Best for impulse / convenience demand.
• Total Wine & More is a national retailer (1,200+ stores) with ecom. Not a channel you list on, it’s a competitor unless you sell wholesale to them.
• Wine.com is a national wine-only marketplace (B2C). Allows producer listings via wholesale arrangement. ~15% take rate.
• Caskers, Flaviar are curation marketplaces for spirits (Caskers) and clubs/spirits (Flaviar). Producer listings on commission. Good for discovery, low for repeat.
• ReserveBar, Mash & Grape are premium spirits marketplaces with national fulfillment via licensed retailers. Producer listings on commission.

The right stack at $1M+: Magento as the owned DTC channel + Drizly for local convenience + 1-2 marketplaces for discovery (Caskers / ReserveBar / Mash & Grape by category). Magento as order-of-record; marketplaces via API.