Horse feed + supplement subscription (SmartPak-style daily packs), the Magento build?
Categories:
Magento for Equestrian Horse Supplies
SmartPak Equine built a $200M+ business on daily pre-portioned supplement packs (SmartPaks). Customer enters horse name + supplements + dosage; SmartPak assembles 30 daily packets per month, labels each one, ships in a monthly box. Subscription LTV runs 4-7x one-shot purchase in supplements.
The Magento pattern:
- ReCharge or Bold Subscriptions handles recurring billing + dunning + customer self-service portal.
- Custom pack-builder, a Hyvä widget that lets the customer pick supplements per horse (multiple horses allowed), set dosage, and see the daily packet preview before subscribing.
- Fulfillment workflow, a custom Magento module exports daily pack manifests to the warehouse system; warehouse prints labeled day-packets (Day 1 / Day 2 / ... / Day 30 of horse name) and ships monthly.
- Per-horse routine memory, the customer’s account remembers each horse’s routine; reorder is one click.
Works for joint, hoof, gut, calming, weight-gain, the five categories that drive 80% of equestrian supplement revenue. Pairs well with veterinary partnerships for compounded supplements. FullBucket, Platinum Performance, Cosequin, SmartCalm are the major supplement brands that map cleanly to this pattern.
Was this helpful?