How do I integrate Trendyol, Hepsiburada, n11, and Pttavm feeds with Magento?
Türkiye’s marketplace landscape is concentrated:
- Trendyol, dominant #1, ~40M+ active users, 50%+ of Turkish e-commerce GMV. If you’re serious about TR you must be on Trendyol.
- Hepsiburada, #2, premium positioning, stronger on electronics + home.
- n11, #3, broad long-tail, owned by Doğuş Group.
- Pttavm, PTT (post office) owned, growing fast on logistics-bundled categories.
- Amazon.com.tr, launched 2018, smaller in TR than globally but growing.
Magento integration pattern:
- Use a Magento ↔ Trendyol module (Magedelight, Webkul, or custom) wired to Trendyol’s Partner API. Same for Hepsiburada (Partner API), n11 (Pro Seller API), Pttavm.
- Push products + variants + stock + prices from Magento → marketplace. Pull orders back into Magento for unified fulfillment.
- Per-marketplace category mapping, Magento category → Trendyol category (their taxonomy is huge, ~3,000 categories). One-time mapping plus delta-update.
- Stock guard, avoid overselling by holding a buffer (10-15% of physical stock not exposed to marketplaces).
- Order webhook, marketplace order → Magento order with marketplace-prefixed increment ID, fulfillment routed through your usual carrier (Aras, Yurtiçi, MNG, PTT).
- Repricing sync, monthly TRY repricing (see above) pushes to all marketplace listings within 15 minutes.
For Trendyol Power Seller / Hepsiburada Premium status, we wire the additional commission tier + featured-placement APIs.