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Afterpay was founded in Sydney, what's the practical advantage for my Magento store?

Afterpay was founded in 2014 by Anthony Eisen and Nick Molnar in Bondi, Sydney, and even after the Square (now Block) acquisition it still runs its product engineering out of Sydney. The practical advantage for a Sydney Magento merchant: (1) the local Afterpay solutions team will pick up the phone, you can get on-site at the Bondi office for a payment-flow review, which is impossible for stores anywhere else; (2) Afterpay's Magento module gets first-look at Sydney-based agencies, we’ve been integrating Afterpay since the original Touch SDK days and ride the AU-channel release cadence; (3) Square AU bundling, if you also want Square POS + Afterpay online, the unified merchant agreement is a one-day setup, not a six-week procurement. Bonus: Bondi-based brands get social proof from co-locating with the BNPL category leader. We wire Afterpay alongside Zip Co (Sydney HQ) as a two-rail BNPL strategy, some shoppers prefer one over the other and you capture both.

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