How do you plan for Ganeshotsav + Diwali + Auto Expo peak load?

Pune has more peak-seasons than most Indian cities, so we plan harder. Ganeshotsav (Aug-Sep) is Pune’s biggest cultural+commerce peak, 10 days of mega-festival traffic, 3-5× baseline RPS for D2C and consumer-electronics merchants. Diwali (Oct-Nov) is the classic India-wide retail peak, 5-15× baseline. Auto Expo / Auto Component Show (typically Feb, Greater Noida + Pune dealer activations) is the auto-parts B2B peak, dealer orders surge 4-8× for 3 weeks. MIT/Symbiosis/COEP fresher season (Jul-Aug) hits student-targeted DTC stores. Our 8-week pre-peak playbook: (W-8) k6 / JMeter load-test on Azure India South at 10× baseline; (W-6) scale-up VM Scale Sets, Azure Redis Cache cluster, Varnish; (W-4) Hyvä LCP audit on Jio 4G from Hinjawadi/Kharadi/Magarpatta locations; (W-2) Razorpay / Bajaj Finserv EMI sandbox load-test, UPI fallback paths; (W-1) war-room at Hinjawadi WeWork; (Launch) on-call till 2 AM IST, 14-day post-launch coverage including all festival days.